Since the Blu-Ray Disc format is easily extendable, the movie industry has provided great support in developing this technology even further. The BD format already has a capacity of 25GB for single layer and 50GB for multi-layers. Therefore, up to 9 hours of high definition video can be streamed or viewed by the consumer.

Since high-definition has incredibly sharp and vivid colors, DVD does not have enough storage capacity to have the consumer enjoy this innovative technology to the fullest extent. In steps Blu-Ray! With greater video and audio quality, and the increased capacity there is plenty of room for additional content and special features. Since HD has not reached all consumers, DVD and Blu-Ray will co-exist for a time.

With the greatly enhanced HD video and audio quality, Blu-Ray represents a huge leap forward in the DVD viewing experience. In addition, the advanced interactivity, for example, menus and graphics, can overlay without pausing the movie. Blu-Ray will definitely offer consumers a great high-def experience.

The BDA (Blu-Ray Disc Association) expects every Blu-Ray disc device to be backward compatible with DVDs. Most Blu-Ray players that have come out support the upgrading of DVDs to 1080p/1080i, so your pictures will be even better than before.

Since many of the movie studios are using this new disc, most of the new feature movie releases are now on Blu-Ray. As you might have realized, your DVDs will not become obsolete. In addition, these new discs are more resistant to scratches and fingerprints. Blu-Ray also adopts a new error correction system that is more robust and efficient than the one used for DVDs.

The Blu-Ray disc delivers the ultimate high definition experience to the consumer. There is a full 1920x1080p delivery to your set. This clarity and color is what the movie filmmakers wanted everyone to experience.

Consumers can go on the Internet and find new and old releases that have been converted to the Blu-Ray Disc format. Listings can be viewed to make decisions on purchases and even rentals. High definition is at its best with Blu-Ray technology at our fingertips.

A whole new level of excitement and interactivity is brought to your home entertainment by the Blu-Ray Disc menus. These menus are intuitive based on a singular navigational bar and maximize the high-definition capabilities of today’s televisions that are now state-of-the-art.

These menus may seem familiar, similar to your home computer type interface. Animated buttons and accompanying sounds push the boundaries to deliver vibrant home entertainment performance from your home entertainment system.